Media

Helping Children - One Bike at a Time



HISD recognizes the success of the 2008 Elves & More bicycle program. Click here to read the story.

Click here to watch the latest Channel 2 report on the new Elves & More Bicycle Program delivery approach. To read more about the new delivery approach click here.

HISD recognizes the positive impact Elve & More is having on their students in a commendation presented to Elves & More Founder David Moore and Executive Director Rebecca Roberts on November 12, 2008. Click here to view the commendation.

An NBC Today Show team (correspondent Mark Mullins) aired a 3-minute Elves & More segment on Elves & More on Christmas Eve, 2004. This was the first national story on Elves & More, and is one reason why our Christmas Program is gaining a foothold in new cities around the nation for the 2006 Christmas season.

Bicycling Magazine's Christmas 2004 carried a feature article (“Must be Santa”) on Elves & More. This was the first national publication to do so. So far, this has led to community leaders in several other cities choosing to apply the Elves & More approach.

The Houston Chronicle was the Official News Sponsor of the 2004 Elves & More Christmas Program. Starting Thanksgiving week, they ran public-service advertisements in support of the Christmas program. Ken Hoffman wrote several articles about our program.

The Elves & More Tour-de-Hood 100 Cycling Team was featured in a Chronicle article by Janette Rodrigues on November 7, 2004.

Steve Wasserman, general manager of KPRC Channel 2 (the local NBC affiliate), gave an on-air editorial (October 20, 2004) encouraging community support of the Elves & More program. To see the full text of his remarks click here. Roseann Rogers included an Elves & More segment on her show “The Buzz” on November 6, 2004.

KPRC Channel 2 was the Official Television Sponsor of the Elves & More Program and, along with sponsor Finger Furniture, ran a number of television spots and public-service announcements in support of our program last Christmas.


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